It's a manipulative way for Big Tobacco to target, attract and addict Black Americans. The cooling flavor makes menthol products easier to start and much harder to quit, and tobacco companies aggressively market menthol products using elements of Black culture, putting more products on shelves in Black communities and making them cheaper. And for Black Americans, it's not just an injustice - it's killing us.
Historically, the marketing and promotion of menthol cigarettes have been targeted heavily toward African Americans through culturally tailored advertising images and messages.
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We agree that there is nothing just about menthol. And it's time to end this injustice.
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