There's nothing
just about menthol.

For decades, the tobacco industry has aggressively marketed menthol-flavored products to specific communities, leading to disproportionate rates of death and disease in these groups.

Menthol is not just a flavor.

Menthol-flavored tobacco products are smoother and better tasting, making it easier to start smoking and harder for to quit. Menthol is not JUST a flavor, it's a way for Big Tobacco to attract and addict new smokers and there's nothing JUST about it.

Learn more about the impact of Big Tobacco's manipulative tactics on our communities and how you can take action to help end this injustice.

A young Black American looking concerned about aggressive tobacco marketing that targets the Black community.


Since the 1950s, the tobacco industry has been aggressively marketing menthol-flavored cigarettes to Black Americans and has resulted in Black smokers.

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The tobacco industry views today's teens as tomorrow's customers, using menthol-flavored products to attract and addict us – and it's working. More than half of youth (ages 12-17) who smoke use menthol cigarettes.

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A group of teens contemplating menthol's impact on our youth.

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We agree that there is nothing just about menthol. And it's time to end this injustice.

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To Quit Smoking

Free Support Available to Become and Stay Tobacco-Free

The New York State Smokers' Quitline is a confidential service for all New York State residents who wish to overcome tobacco use, including e-cigarettes.

Free offerings include individualized coaching and assistance with quit-planning from highly trained Quit Coaches, text and chat support and free shipping of stop-smoking medications such as nicotine patches or nicotine gum for those 18 and older. Residents of all ages may contact the Quitline for support and educational materials. In addition, the Quitline encourages teens and young adults (ages 13-24) to text "DROPTHEVAPE" to 88709 to join This Is Quitting, a free texting support program for help with quitting vaping.

Visit anytime for more information or call 1-866-NY-QUITS (1-866-697-8487) seven days a week, beginning at 9 a.m.

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