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Foundational Assets

#NotJustMenthol

Landing Page URL: NotJustMenthol.org
Landing Page QR Code

Wordmarks

Wordmark - PNG
Wordmark - JPG
Wordmark - EPS
Wordmark Decal - White
Wordmark Decal - Black
Wordmark Decal - Teal

Black Community Assets

Print Ads

Full-page Print Ad - Version 1
Full-page Print Ad - Version 1 (Spanish)
Full-page Print Ad - Version 2
Full-page Print Ad - Version 3
Half-page Print Ad - Version 1
Half-page Print Ad - Version 2
Half-page Print Ad - Version 3

Print Materials

One-Pager
One-Pager (Spanish)
Rack Card

Palm Card_A
Palm Card_B
Palm Card_C
Palm Card_D

Selfie Stat Card - 7 in 10
Selfie Stat Card - 93%
Selfie Stat Card - Easier to Start
Selfie Stat Card - Marketed Aggressively

Audio & Video Materials

To be used for :30s radio and video placements only.

0:30 Radio
0:30 Radio (Spanish)
0:30 Video

Digital Display Ads

To be used for online and digital placements only.

There's Nothing Just About Menthol" Banners

Digital Display Ad - 160x600
Digital Display Ad - 300x250
Digital Display Ad - 300x600
Digital Display Ad - 728x90
Digital Display Ad - 120x600

Statistic Banners

Digital Display Ad - 160x600
Digital Display Ad - 300x250
Digital Display Ad - 300x600
Digital Display Ad - 728x90
Digital Display Ad - 120x600

Social Media Graphics

Facebook & Instagram

No Menthol Sunday - Social Media Graphic
Social Media Graphic - Fact 1
Social Media Graphic - Fact 2
Social Media Graphic - Fact 3
Social Media Graphic - Fact 4

Twitter

No Menthol Sunday - Social Media Graphic
Social Media Graphic - Fact 1
Social Media Graphic - Fact 2
Social Media Graphic - Fact 3
Social Media Graphic - Fact 4

Social Headers

Twitter Header
Facebook Header
Youtube Header

Out of Home

Billboard - Version 1
Billboard - Version 2
Billboard - Version 3
Billboard - Version 4
Mural Wall

Important Resources

The Center for Black Health & Equity - Menthol
The Center for Black Health & Equity - No Menthol Sunday
CDC - Menthol and Cigarettes

Media

Statewide Final Release (May 2021)
Statewide Final Release 2021 (Updated)

LGBTQIA+ Community Assets

Rainbowed Logos

Reality Check Pride Month Logo CMYK - EPS
Reality Check Pride Month Logo CMYK - JPG
Reality Check Pride Month Logo RGB - EPS
Reality Check Pride Month Logo RBB - JPG
Reality Check Pride Month Logo RGB - PNG

TFNYS Pride Month Logo CMYK - EPS
TFNYS Pride Month Logo CMYK - JPG
TFNYS Pride Month Logo RGB - EPS
TFNYS Pride Month Logo RGB - JPG
TFNYS Pride Month Logo RGB - PNG

Print Ads

Project SCUM Print Ad - 10.87x20.5
Project SCUM Print Ad - 5.38x20.5
Project SCUM Print Ad - 10.87x10.25

Higher Rates Print Ad - 10.87x20.5
Higher Rates Print Ad - 5.38x20.5
Higher Rates Print Ad - 10.87x10.25

Twice as Likely Print Ad - 10.87x20.5
Twice as Likely Print Ad - 5.38x20.5
Twice as Likely Print Ad - 10.87x10.25

Rural Full Page Print Ad
Spanish Twice as Likely Print Ad

Print Materials

One-Pager
One-Pager - No Crops
One-Pager - Spanish

Posters

18x24 Industry Targeting
18x24 Project SCUM
18x24 Two Times as Likely

Audio & Video Materials

To be used for :30s radio and video placements only.

:06s Video - Industry Targeting
:06s Video - Project Scum
:06s Video - Selectively Marketed

:30s Video - Jill
:30s Video - Toz

:15s Radio Spot - Jill
:15s Radio Spot - Toz
:30s Radio Spot - Jill
:30s Radio Spot - Toz

Radio Scripts

Radio Scripts

Social Media

Animated Graphic - Industry Targeting
Animated Graphic - Project SCUM
Animated Graphic - Twice as Likely

Facebook Cover Image 1
Facebook Cover Image 2
Facebook Cover Image 3

Digital Display Ads

To be used for online and digital placements only.

Project SCUM - 160x600
Project SCUM - 300x50
Project SCUM - 300x250
Project SCUM - 300x600
Project SCUM - 320x50
Project SCUM - 728x90

Twice as Likely - 160x600
Twice as Likely - 300x50
Twice as Likely - 300x250
Twice as Likely - 300x600
Twice as Likely - 320x50
Twice as Likely - 728x90

Higher Rates - 160x600
Higher Rates - 300x50
Higher Rates - 300x250
Higher Rates - 300x600
Higher Rates - 320x50
Higher Rates - 728x90

Out of Home

36'x10'6 - A
36'x10'6 - B
36'x10'6 - C

40'x10'6 - A
40'x10'6 - B
40'x10'6 - C

48'x14' - A
48'x14' - B
48'x14' - C

Women Assets

Traditional and Responsive Display

Logos

Responsive-Logo-1200x300.png
Responsive-Logo-1200x1200.png

Set 1

1-120x600.jpg
1-120x600.png
1-160x600.png
1-300x50.png
1-300x250.png
1-300x600.png
1-320x50.png
1-320x480.png
1-728x90.png
1-Responsive-1200x628.png
1-Responsive-1200x1200.png

Set 2

2-120x600.png
2-160x600.png
2-300x50.png
2-300x250.png
2-300x600.png
2-320x50.png
2-320x480.png
2-728x90.png
2-Responsive-1200x628.png
2-Responsive-1200x1200.png

Set 3

3-120x600.png
3-160x600.png
3-300x50.png
3-300x250.png
3-300x600.png
3-320x50.png
3-320x480.png
3-728x90.png
3-Responsive-1200x628.png
3-Responsive-1200x1200.png

Video Materials

15s Video - 1080x1920
15s Video - 1920x1080
15s Video - 1080x1080
30s Video - 1080x1920
30s Video - 1920x1080
30s Video - 1080x1080

Radio Spots

15s Radio Spot
30s Radio Spot

One Pagers

One Pager A
One Pager A - Spanish
One Pager B

Youth Assets

Print Ads

Print Ad - Low Res_V1
Print Ad - Low Res_V2
Print Ad - Low Res_V3
Print Ad - Low Res_V4
Print Ad - Low Res_V5
Print Ad - Print _V1
Print Ad_Print V1 (Spanish)
Print Ad - Print_V2
Print Ad - Print_V3
Print Ad - Print_V4
Print Ad - Print_V5
Print Ad - Low Res_V1_Alt
Print Ad - Low Res_V2_Alt
Print Ad - Low Res_V3_Alt
Print Ad - Low Res_V4_Alt
Print Ad - Low Res_V5_Alt
Print Ad - Print _V1_Alt
Print Ad - Print_V2_Alt
Print Ad - Print_V3_Alt
Print Ad - Print_V4_Alt
Print Ad - Print_V5_Alt

Print Materials

Not a Replacement Selfie Card - Brave
Not a Replacement Selfie Card - Creative
Not a Replacement Selfie Card - Athlete
Not a Replacement Selfie Card - Artist
Not a Replacement Selfie Card - Determined
Not a Replacement Selfie Card - Musician
Not a Replacement Selfie Card - Strong
Not a Replacement Selfie Card - Writer
Not a Replacement Selfie Card - Unique
Not a Replacement Selfie Card - I am 13
Average Age of a New Smoker Selfie Card
One-Pager
One-Pager_Spanish
Youth Summit Palm Card

Posters

Industry Quote Poster_A
Industry Quote Poster_B
Industry Quote Poster_C
Industry Quote Poster_D
Industry Note Poster_A
Industry Note Poster_B
Youth Portrait Poster_A
Youth Portrait Poster_B
Youth Portrait Poster_C

Audio & Video Materials

To be used for :30s radio and video placements only.

:30s Dying Customers
:15s Dying Customers
:30s Today's Teenager
:15s Today's Teenager
:30s Today's Teenager Radio Spot_Spanish
:15s Today's Teenager Radio Spot_Spanish
:30s Youth Video
:06s Video - Recruitment
:06s Video - Regular Customers
:06s Video - Attract and Addict

Radio Scripts

:30s and :15s Today's Teenager
:30s and :15s Dying Customers Scripts
:30s Industry Quotes Script

Social Media Graphics

Animated Graphic - Track Our Kids
Animated Graphic - 54 Percent
Animated Graphic - Begin as Teens
Animated Graphic - Replacement Smokers
Facebook Cover Photo Version 1
Facebook Cover Photo Version 2
Facebook Cover Photo Version 3
Twitter Cover Photo Version 1
Twitter Cover Photo Version 2
Twitter Cover Photo Version 3

Digital Display Ads

To be used for online and digital placements only.

Industry Quotes_300x600_A
Industry Quotes_300x600_B
Industry Quotes_300x600_C
Industry Quotes_728x90_A
Industry Quotes_728x90_B
Portraits_300x600_A
Portraits_300x600_B
Portraits_300x600_C
Portraits_728x90_A
Portraits_728x90_B
Portrait_300x600_A Spanish
Portrait_300x600_C Spanish

Out of Home

Billboard_A
Billboard_B
Billboard_C
Billboard_D

All Communities Assets

Audio + Video Materials

:30s Video
:30s Radio Spot

Print Ads

Full Page - English
Full Page - Spanish
Half Page - English
Half Page - Spanish

Print Materials

One-Pager (w/ Bleeds)
One-Pager (w/o Bleeds)
One-Pager - Spanish (w/ Bleeds)
One-Pager - Spanish (w/o Bleeds)
Hanging Banner A
Hanging Banner B
Hanging Banner C
Palm Card A
Palm Card B
Spanish Palm Card A
Spanish Palm Card B

Radio Scripts

:30s Radio Script - English
:30s Radio Script - Spanish

The New York State Tobacco Control Program funds 21 community organizations across the state to work toward Advancing Tobacco-Free Communities.

We educate community leaders and the public about the dangers and social injustice of tobacco marketing, and engage local stakeholders to promote community changes that limit the tobacco industry’s presence, de-normalize tobacco use and eliminate secondhand smoke.
Find out more at TobaccoFreeNYS.org

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